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CASE STUDY: HOUSTON ROCKETS

During the 2019 NBA off-season, the Houston Rockets unveiled a new set of uniforms and an updated "global" logo, designed by Nike and the NBA creative team. Although there was an inclusion of a much loved throwback uniform from their 1994 and 1995 championship seasons, the new IP left much to be desired.

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iMAGES VIA VIA HOUSTON rOCKETS AND NBA

THE CHALLENGE IS TO CREATE A BRAND IDENTITY FOR THE HOUSTON ROCKETS THAT VISUALLY DISPLAYS THE GOALS AND VALUES OF A GLOBAL BASKETBALL ORGANIZATION.

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focused CONCEPTS, refined through the help of fellow designers and observers

EARLY CONCEPTS, FOCUSED MAINLY ON RED/GREY OR NAVY/ORANGE/YELLOW

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